DOĞADAN Öner Sinan: “Turkey is on the verge of the opportunity of creating a significant transformation that will change its role in global economy.”

Can you tell us a bit about yourself?

I studied Physics at Uludag University, but my interest in informatics enabled me to make my professional decision in this direction. And I started to work in the field of informatics by taking the career steps in this direction. For 12 years I’m working at Dogadan as the recent 9 years being Information Systems Manager. I’m married and father of two children.

Let us familiarize with the Dogadan Company…

Dogadan is the founder and leader brand of herbal and fruit tea category in Turkey.  It is presenting healthy, innovative and delicious products that are contributing to the life quality of consumers for more than 40 years.  Dogadan herbal and fruit teas are reaching the consumer with 77 products in total in 5 main categories as being black tea, herbal glucose, brewed cold tea and fruit puree. On the other hand, innovation that is consisting the basis of this success and that is one of the essential elements of my profession is one of the most significant factors lying behind the 40 years’ sustainable success of Dogadan.

How are the future projections of your brand?

Along with the development of information technologies, the use of automation systems in production – distribution processes, accessing information from everywhere and actively using the technologies in decision – support processes are very important. Within this scope, integrated automation systems that will make the operational business processes more value added within the frame of technology, and the systems that will gather and interpret data within the frame of IoT (Internet of Things) principles are consisting our main priority.

In which direction the course of your industry developing?

We think that the mobility in tea market will also continue in the future years, and that the dynamics which will grow the market will be provided through innovative products and quality tea production.

How did your decision of transition to ERP developed?

Today, ERP is an essential software for the integrated enterprises. In 2005, by using the facilities provided by information technologies, decision of transiting to ERP is made in order to enable union among business processes, to access to correct information whenever required by the managers through increasing the working capacities of the employees, to support making healthier decisions in the light of analytic reports provided by the system, and to apply specific standards and disciplines in the operations. What were the motives lying behind opting CPM on the subject of ERP? We were working with CPM in order to bring in some reporting and functionality abilities for the packages software that we were using before transiting to ERP infrastructure. Within the frame of our pursuit of ERP, we decided to maintain our relation with CPM as the result of standing out of the parametric and continuously improvable infrastructure of CPM. By bringing in many new features to our ERP system that we had engaged in 2007, we are enabling it to respond to changing business processes. Of course life is not just work.

What are the hobbies that you like besides work?

Generally I’m trying to spend time with my family. I’m dealing with my children, Especially my son is very interested in aviation.  In this respect, we are trying to attend as much as possible to events in the field of aviation.  Besides, technological toys have always attracted my attention, electronic departments of e-commerce sites are places where I frequently lose myself. You are a successful person.

What are the dynamics lying behind that?

I think anthropocentric working models provide significant benefit in business life.  When you are within a corporate culture that provides facilities to employees, we are observing that unexpected and extraordinary works are being realized. Moreover, I believe that it is required to focus on the whole picture –without being drowned in small details- in each case that is being experienced both in business life and private life.  As you know, the subject of Industry 4.0 is being discussed very much in recent years.

How do you approach to these technological transformations?

On this subject, I recall the phrase of “Now, there nothing new. Everything that can be invented is invented.” of Charles Duell (Chairman of American patent Office, 1899) which is among the most significant scientific blunders of history. The world has experienced and still experiencing an incredible change and transformation in the recent century and especially in the recent twenty years.  If the Industry 4.0 strategy -that is intending to unite the industry and informatics technologies- is realized, the costs and the energy amount required for production will decrease while the quality of integrated production and distribution processes are increasing. In this process, the operation of artificial intelligence systems to be used in Re-De, sales – marketing and management processes in which the cyber – physical machines and robotic systems are at the forefront, and compatible operation of all these are in subject.

How the industry sector and public should address this issue?

Turkey, which has a young and growing labor force, is the verge of creating a significant transformation that will change its role in global economy. In order to grasp the Industry 4.0 revolution –that is believed to be a basic factor and opportunity in the development of Turkey’s industry and in increasing competitiveness-, and to involve among leading countries, the operation of all stakeholders as being focused on a common country plan and objective is urgency and obligation.

What are the level of use of informatics and technology in your own production and service processes, and what are your forward assessments on this subject?

Dogadan, being among the leading companies of herbal and fruit tea market, is following-up technology at high level in the business processes as from supply chain to sales. And information technologies are actively being used in the management of these processes. The most successful example that is reflecting this is probably the operations that we carry out regarding IoT (Internet of Things) structures –which is known as the internet of objects- that we expect to take part more in the future periods in the management of especially production, stock and shipment.

Science and technology can not exist without education. What is our status on this subject?

A significant part of manpower that is named as “informatics specialist” –who will be carrying our country to the future and who will transform the country to informatics society- are being educated at the computer engineering and computer education departments of universities, informatics institutes, a few associate degree programs, special courses and certificate programs. Despite joining of many specialists to labor market each year, we are still far behind the western countries. While the informatics education in developed countries is starting in the primary school period, it is unfortunately not included in the curriculum of the schools. In these years that we speak about Industry 4.0 revolution, the education of informatics should start from the bottom at schools as not to fall behind the era, and country strategies should be formed regarding education of new generations.

“Despite joining of many specialists to labor market each year, we are still far behind the western countries. While the informatics education in developed countries is starting in the primary school period, it is unfortunately not included in the curriculum of the schools.”